While the holy grail for artists is Spotify's tightly curated 'home screen' playlists, working the system to earn a place on algorithm driven playlists is not only more achievable, but also more effective in growing streams and followers.
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Spotify’s curated playlists get lots of love on the home screen, but the real driver for music streams comes from the algorithmic playlists. These playlists, Release Radar and Discover Weekly, are essential to increasing your presence on the streaming platform.
Artists tend to focus on getting placed on the bigger curated playlists, which are undoubtedly great, but the truth is that the algorithmic playlists will take your music further. For instance, Release Radar is a customized playlist for each Spotify user which is updated weekly with new releases from artists. Since most Spotify users listen to their customized playlists more than the curated ones, Release Radar easily outperforms other playlists in terms of streams. Bryan Johnson, the director of artists and management at Spotify UK, spoke last year on how Release Radar is key to getting as many fans as possible to follow their profiles on Spotify. “It’s Release Radar which is driving listens,” Johnson said, underscoring its importance.
The two best things you can do to generate more streams from these algorithmic playlists are:
- I had made a playlist not too long ago, and it has already gained 10 followers. When I went to go check to see who was following me, it wouldn't allow me. Are we not allowed to see who follows our playlist? I feel like it would be benefecial for everyone because we'll be able to find out who shares the same type of music interest as I do.
- Unfortunately if you are looking to view playlist followers that functionality was removed in v0.8.8 of the desktop client. If you would like to see it back be sure to add your kudos and comments to this ideas topic.
Unfortunately if you are looking to view playlist followers that functionality was removed in v0.8.8 of the desktop client. See followers spotify app. If you would like to see it back be sure to add your kudos and comments to this ideas topic. Jul 20, 2018 Spotify automatically shares all its users' activity with followers and with the public. By default, anyone with an account can also see your public playlists, your recently played music and your.
1. Release New Music Often
Staying away too long from the platform hurts artists in the long run. Even if you’re only dropping single or EPs, more music is better than none, and will leave your listeners wanting more.
2. Build your Spotify Fan Base
Spotify followers are the most likely to see your new music appear in their Release Radar, so make sure you have a good relationship with them. Focus on good engagement with your metrics as well. Don’t gauge your success based on total number of streams. That’s not helpful. What is, however, is honing in on how many of your listeners are adding your music to their playlists, adding your song to their queue, or sharing your tracks on their social media.
If you follow these two pieces of advice, your streams will grow, you’ll gain more followers, and your presence on the platform will balloon.
System Status: Plays & Listeners Taking 3x Longer Than Normal
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If you were to choose between two artists in the same genre of music, one with less than 100 followers, and one with more than 10,000 followers, which one would you listen to first?
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When you buy Spotify followers, you’re just advertising your music or band to the world. It’s no different than advertising using traditional marketing methods, but it’s definitely a lot cheaper!
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